![]() It has even been seen in the Obama presidential campaign in 2008. Its creator, Tobias Frere – Jones, was inspired by the architectural designs of New York City in the middle of the last century, so its style perfectly emulates the American landscape.Īs it has up to eight different thicknesses, it easily adapts to multiple purposes. The firm H&FJ launched Gotham in the year 2000. ![]() However, if we decide to use it, we need to get some Gotham font pairing with which to complement our design.Īnd we refer specifically to this typeface because it has become one of the favorite choices among designers as far as Sans-Serif letters are concerned. One way is through the proper use of fonts, such as Gotham. Designers must try to make readers fall in love so that they continue reading. If we do not have an incentive to continue reading, we will simply discard the content. ![]() It happens to all of us that our attention to a text is finite.
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